Fractional CMO
Fractional CMO in Portland, Oregon.
Senior marketing leadership for founder-led brands in Portland and beyond. I build the growth engine, prove it with numbers, and hand your team the keys.
30 minutes. No pitch deck. You leave with your biggest growth lever named.
Local, not generic
A Portland operator, not an out-of-town consultant.
Puerto Rican born, Portland based. I've spent years building brands and growth engines out of this city, and I run one right now: Bon Bon, a Portland and Vancouver company whose brand, funnel, and operating platform I built from the ground up. I know the PNW founder scene, I'll take the meeting in person, and I work remote when that's what the job calls for.
Which door do you need
A leader, or a project team.
Hire a fractional CMO
When you need someone owning marketing continuously: decisions, priorities, team and vendor oversight, month after month. That is this, right here.
Ongoing leadership · retainer
Hire the studio
When you want a team to build and run the marketing itself: brand, growth, launches, and ongoing execution. The work, not just the leadership. That is my studio, Coquí Dream Studios.
The proof
Built right here.
Bon Bon Clean
A Portland and Vancouver cleaning company. As Head of Brand and Marketing I built the brand, the lead engine, and the operations platform that runs it. Solo cleaner to a five-person crew, five-star rated, with demand that now outruns capacity.
The engagement
A senior operator in the room.
Fractional CMO work is a monthly retainer, not a project. Two ways to work together, with a six month minimum and a three month pilot available. See how they compare to the market in the cost breakdown.
Advisory
Strategy, priorities, and oversight. I set the direction and keep it on track while your team runs the day to day.
$9,000/mo · about 1 day a week
Start here →Embedded
I own the marketing function: the strategy, the team, the vendors, and the systems behind it.
$15,000 to $18,000/mo · about 2 days a week
Start here →Want the marketing built and run, not just led? That is my studio, Coquí Dream Studios.
Is this you?
Who this is for.
- Marketing still runs through you, the founder. Every campaign, every decision, every fire.
- You're spending across channels with nothing tying it to revenue. Tactics, no system.
- You need CMO-level judgment now, but a $300K hire and a six-month search isn't happening.
What happens if you say yes
Build it. Prove it. Hand you the keys.
Diagnose
I map where growth is actually stuck: positioning, channels, team, systems. Your highest-leverage move, named.
Build
I own the strategy and build the engine: positioning, brand, channel mix, KPI frameworks, and the team to run them.
Prove
Tied to business outcomes, not vanity metrics. Performance data drives every optimization cycle.
Hand off
I build systems your team can run, so your eventual full-time hire inherits an engine, not a blank page.
Questions founders ask
FAQ.
Do you work with Portland businesses in person?
Yes. I'm based in Portland and take meetings in person across the metro. I also run plenty of engagements remote, so location is never the blocker.
Local only, or remote too?
Both. Local founders get in-person time; everyone else gets the same senior operator over video. The work travels.
What does a fractional CMO cost?
Fractional retainers here run $9,000 to $18,000 a month, scaled to how embedded you need me. Advisory is $9,000 a month at about a day a week: strategy, priorities, and oversight. Embedded is $15,000 to $18,000 a month at about two days a week: I own the function, the team, and the vendors. Six month minimum, three month pilot available. A full-time CMO, by comparison, runs $250K to $400K a year plus equity and a six month search.
What areas do you serve?
Portland and Vancouver, the greater Pacific Northwest, and remote clients across the US.
How is this different from an agency?
An agency executes briefs you hand them. I sit inside your business, own the strategy, and am accountable to revenue, then I build the system agencies plug into.
Book a call
Tell me where growth is stuck.
Thirty minutes, no pitch deck, no obligation. You leave with a clear read on your biggest growth lever, and what I'd build.
Portland and remote. Thirty minutes, straight to your growth levers.