Senior marketing leadership for founder-led brands in Portland and beyond. I build the growth engine, prove it with numbers, and hand your team the keys.
30 minutes. No pitch deck. You leave with your biggest growth lever named.
Puerto Rican born, Portland based. I've spent years building brands and growth engines out of this city, and I run one right now: Bon Bon, a Portland and Vancouver company whose brand, funnel, and operating platform I built from the ground up. I know the PNW founder scene, I'll take the meeting in person, and I work remote when that's what the job calls for.
When you need someone owning marketing continuously: decisions, priorities, team and vendor oversight, month after month. That is this, right here.
When you want a team to build and run the marketing itself: brand, growth, launches, and ongoing execution. The work, not just the leadership. That is my studio, Coquí Dream Studios.
A Portland and Vancouver cleaning company. As Head of Brand & Marketing I built the brand, the lead engine, and the operations platform that runs it. Solo cleaner to a five-person crew, five-star rated, with demand that now outruns capacity.
Fractional CMO work is a monthly retainer, not a project. Two ways to work together, with a six month minimum and a three month pilot available. See how they compare to the market in the cost breakdown.
Strategy, priorities, and oversight. I set the direction and keep it on track while your team runs the day to day.
I own the marketing function: the strategy, the team, the vendors, and the systems behind it.
Want the marketing built and run, not just led? That is my studio, Coquí Dream Studios.
I map where growth is actually stuck: positioning, channels, team, systems. Your highest-leverage move, named.
I own the strategy and build the engine: positioning, brand, channel mix, KPI frameworks, and the team to run them.
Tied to business outcomes, not vanity metrics. Performance data drives every optimization cycle.
I build systems your team can run, so your eventual full-time hire inherits an engine, not a blank page.
Yes. I'm based in Portland and take meetings in person across the metro. I also run plenty of engagements remote, so location is never the blocker.
Both. Local founders get in-person time; everyone else gets the same senior operator over video. The work travels.
Fractional retainers here run $9,000 to $18,000 a month, scaled to how embedded you need me. Advisory is $9,000 a month at about a day a week: strategy, priorities, and oversight. Embedded is $15,000 to $18,000 a month at about two days a week: I own the function, the team, and the vendors. Six month minimum, three month pilot available. A full-time CMO, by comparison, runs $250K to $400K a year plus equity and a six month search.
Portland and Vancouver, the greater Pacific Northwest, and remote clients across the US.
An agency executes briefs you hand them. I sit inside your business, own the strategy, and am accountable to revenue, then I build the system agencies plug into.
Tell me where growth is stuck and I'll tell you what I'd build. Thirty minutes, no pitch deck, no obligation. You leave with a clear read on your biggest growth lever.
Portland and remote. Thirty minutes, straight to your growth levers.
