Get in touch: heyo@hectorferran.com+941-580-8085
Hector Ferran brand mark
Hector Ferran

Fractional CMO in Portland, Oregon.

Senior marketing leadership for founder-led brands in Portland and beyond. I build the growth engine, prove it with numbers, and hand your team the keys.

30 minutes. No pitch deck. You leave with your biggest growth lever named.

Hector Ferran, fractional CMO in Portland, on a Portland street
Local, not generic

A Portland operator, not an out-of-town consultant.

Puerto Rican born, Portland based. I've spent years building brands and growth engines out of this city, and I run one right now: Bon Bon, a Portland and Vancouver company whose brand, funnel, and operating platform I built from the ground up. I know the PNW founder scene, I'll take the meeting in person, and I work remote when that's what the job calls for.

The proof

Built right here.

Bon Bon Clean

A Portland and Vancouver cleaning company. As Head of Brand & Marketing I built the brand, the lead engine, and the operations platform that runs it. Solo cleaner to a five-person crew, five-star rated, with demand that now outruns capacity.

See the build →
$3M
Rebrand of our largest acquisition
Vacasa
150K → 1.4M
Users in three months
BlueWillow
See the build
7 → 65+
Person team, rebuilt
Cointelegraph
See the build
20+
Brands across my own studio
Pan Crypto Labs
Worked withVacasaCointelegraphOKXBalenciagaMultichainZAscendEXBlueWillow
The engagement

A senior operator in the room.

01

Fractional CMO

Embedded senior leadership. I own marketing strategy and build the team, brand, and systems behind it.

For brands scaling past founder-led marketing
Start here →
02

Growth Sprints

Focused builds for one engine: demand generation, brand launch, community and KOL growth.

For a clear problem you need solved fast
Scope a sprint →
03

Brand & Culture

Tentpole moments, talent activation, and creative that drives the funnel, not just impressions.

For brands that need to move culture
Make a moment →
Is this you?

Who this is for.

What happens if you say yes

Build it. Prove it. Hand you the keys.

1

Diagnose

I map where growth is actually stuck: positioning, channels, team, systems. Your highest-leverage move, named.

2

Build

I own the strategy and build the engine: positioning, brand, channel mix, KPI frameworks, and the team to run them.

3

Prove

Tied to business outcomes, not vanity metrics. Performance data drives every optimization cycle.

4

Hand off

I build systems your team can run, so your eventual full-time hire inherits an engine, not a blank page.

Questions founders ask

FAQ.

Do you work with Portland businesses in person?

Yes. I'm based in Portland and take meetings in person across the metro. I also run plenty of engagements remote, so location is never the blocker.

Local only, or remote too?

Both. Local founders get in-person time; everyone else gets the same senior operator over video. The work travels.

What does a fractional CMO cost versus a full-time hire?

A full-time CMO runs $250 to $400K plus equity and a six-month search. Fractional gets you that seniority at a fraction of the commitment, scaled to your stage, starting now.

What areas do you serve?

Portland and Vancouver, the greater Pacific Northwest, and remote clients across the US.

How is this different from an agency?

An agency executes briefs you hand them. I sit inside your business, own the strategy, and am accountable to revenue, then I build the system agencies plug into.

Book a Call

Tell me where growth is stuck and I'll tell you what I'd build. Thirty minutes, no pitch deck, no obligation. You leave with a clear read on your biggest growth lever.

Portland and remote. Thirty minutes, straight to your growth levers.