Hector Ferran
Fractional CMO for brands scaling past founder-led marketing. I build the engine, prove it with numbers, and hand your team the keys.
30 minutes. No pitch deck. You leave with your biggest growth lever named.
Embedded senior leadership. I own marketing strategy and build the team, brand, and systems behind it.
Focused builds for one engine: demand generation, brand launch, community and KOL growth.
Tentpole moments, talent activation, and creative that drives the funnel, not just impressions.
Culture and performance. The work shows both.
I don't run plays from the sideline. I build the whole engine: the brand, the funnel, the product, and the systems that run them, then prove it with numbers. Three I've built, with the receipts to back them.
Head of Brand & Marketing for a residential cleaning company in Portland and Vancouver. I built the brand, the marketing, the sales funnel, and the full operations platform that runs the business day to day.
See the buildThe web3 growth marketing studio I founded and ran. 20+ crypto and web3 brands, from strategy to the team to the day-to-day, with real numbers behind every engagement.
See the buildCointelegraph's brand and NFT studio. I took it from fewer than 7 people and two clients who wouldn't pay to a 65+ person international team with six-figure recurring revenue. Launched its celebrity NFT program.
See the buildA civic platform for Boricuas Antifascistas. Actively building. Culture and performance, pointed at a movement.
Packaging Bon Bon's entire operations engine into a SaaS product for cleaners who want to start and run their own business. Build it, prove it, hand other founders the keys.
I map where growth is actually stuck: positioning, channels, team, systems. Your highest-leverage move, named.
I own the strategy and build the engine: positioning, brand, channel mix, KPI frameworks, and the team to run them.
Tied to business outcomes, not vanity metrics. Performance data drives every optimization cycle.
I build systems your team can run, so your eventual full-time hire inherits an engine, not a blank page.
Most marketing leaders are one or the other: the brand person who lands the cultural moment, or the operator who runs the CAC math. I'm both.
Fifteen years building growth where culture and performance meet, across consumer, tech, and entertainment, plus web3 when the work called for it. Puerto Rican born, Portland based, conversationally bilingual. I founded and ran a studio serving 20+ brands, and at Vacasa led a $3M rebrand of our largest acquisition to date.
I'm a senior operator, not a deck-and-disappear consultant. I build the engine, prove it, and leave your team able to run it.
Tell me where growth is stuck and I'll tell you what I'd build. Thirty minutes, no pitch deck, no obligation. You leave with a clear read on your biggest growth lever.
Pick a time that works. Thirty minutes, straight to your growth levers.
An agency executes deliverables you brief. I sit inside your business, own the strategy, and am accountable to your revenue goals, then I build the system agencies plug into. Most of my clients spend less on agencies after I arrive, not more.
A full-time CMO runs $250–400K+ with equity and a 6-month search. Fractional gets you the same seniority at a fraction of the commitment, scaled to your stage, starting immediately.
Engagements are scoped to the problem, typically one to three days a week equivalent. Enough to own outcomes, structured so your team levels up instead of depending on me.
Every system I build is documented and runnable by your team: the positioning, the channel playbooks, the KPI dashboards, the CRM flows. When you eventually hire full-time, they inherit an engine, not a blank page.
Founder-led brands across consumer, tech, and entertainment, from venture-backed startups to a $3M brand inside a public company. I brought fifteen years of brand and performance craft into web3, where community-driven growth runs hottest. It sharpened the work, it didn't create it. If you grow through culture, not just ad spend, we fit.