Built + ran · 2022–2025

Web3 growth, end to end.

The crypto-native growth studio I founded and ran. Strategy, community, paid, search, and KOL, all under one roof, with real numbers behind every engagement.

Founded and run by Hector Ferran

What it was

One studio for the whole web3 growth stack.

With over 15 years across growth marketing, paid media, community, and creative, Pan Crypto onboarded web3 projects end to end. Startups, blockchains, and VCs came to us to build and grow, and we took 20+ brands from brand brief to measurable results.

What we did

The services.

Community Growth

Crypto-native community management and relationship building across Discord, X, and Telegram, run by experienced mods and content creators.

Marketing Strategy

Marketing audits, strategic planning, market research, key indicators, and brand best practices to guide every move.

Search Marketing

SEO assessments, technical audits, keyword reporting, and performance marketing across Google, X, TikTok, Meta, and Reddit.

Social Media

Full platform management, content scheduling, brand standards training, and reputation management.

Web3 Accelerator

A global team of industry experts scaling startups, with over 15 years of growth experience behind every engagement.

Fundraising

Connecting the most promising crypto, web3, and NFT startups to established, crypto-centric VCs.

By the numbers

Results, not impressions decks.

150K → 1.4M
BlueWillow
Community users in three months. Blended CAC cut from $3 to $0.09, organic traffic from 2,655 to 55,711 a day.
27M
OKX
Impressions across 40 creators in a seven-month influencer program, at roughly $0.006 per impression.
$36M
MultichainZ
In liquidity raised, with 15,400+ whitelisted users.
171.5K
AscendEX
App installs at $0.03 per engagement.
Who we worked with

Clients.

Pan Crypto Labs clients: BlueWillow, OKX, MultiChainz, AscendEX, Cointelegraph, Balenciaga, Animal Concerts, Toon Squad, Brillianz, Vacasa, CoinSwitch and more

Partners.

Pan Crypto Labs partners: Protocol Labs, StackOS, Cardano Foundation, inCryptoland, Choise, Cointelegraph, Biconomy, Kaizen Finance
The team

Led by me. Powered by a team.

I founded and ran Pan Crypto, but the results shipped because of the people I led: a six-person team working internationally and across disciplines, from growth strategy and operations to community, content, and creative.

6
People I led
Global
International team
Full-stack
Disciplines in-house
Growth strategyOperationsCommunityContent & creativePaid & search

Where it led.

Pan Crypto is where I proved the growth-engine playbook at scale, across dozens of brands and millions of dollars in spend. It's the same engine I now build for founders one at a time, as a fractional CMO.

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