// a digital designer// a digital designer// a digital designer// a digital designer

Queer Latinx Brand Marketer and Storyteller based in Portland, Oregon. I create engaging narratives and innovative marketing strategies that connect with audiences and amplify brand voices.

// a brand storyteller // serial creative // artist// a brand storyteller // serial creative // artist// a brand storyteller // serial creative // artist// a brand storyteller // serial creative // artist

I’m
Hector
Ferran

Helping people bring their brands to the world via creative storytelling

My Creative Journey

10
years
experience

I have a proven track record in building brands, launching products, and driving growth through strategic initiatives. By blending creativity with data, I excel in GTM strategy, brand campaigns, and performance marketing to connect products with people.

 

20
clients
worldwide

I’ve collaborated with brands such as Cointelegraph, Vacasa, OKX, and Balenciaga, among others. My diverse portfolio spans AI, crypto, web3, e-commerce, and gaming, featuring partnerships with notable figures like Alicia Keys and Snoop Dogg.

My creative journey began in a Gulf Coast art gallery and evolved into leading startups and brands toward their growth goals.

Experience

I craft innovative marketing strategies that enhance brand visibility and drive community engagement. As the founder of Pan Crypto Labs, I lead growth marketing initiatives for emerging tech and finance projects, collaborating with brands like OKX, SUI, Coinbound, and MultichainZ. My experience spans significant roles, including driving user growth at Blue Willow AI, where I helped increase their Discord community from 150,000 to over 1.4 million users in just three months, leveraging a robust Google Ads campaign that started with a daily budget of $22,000.


As a freelance Influencer Strategist for OKX, I focused on enhancing brand awareness and onboarding new users, contributing to the platform’s growth from 20 million to 50 million users.

I also supported MultichainZ in growing their whitelist campaign by 15,000 users and securing $36 million in liquidity. At Vacasa, I led a $2.4 million national rebranding project after the acquisition of Wyndham Destinations. I’ve partnered with industry leaders across AI, crypto, web3, e-commerce, and gaming to develop impactful strategies that connect products with audiences.

View My Resume

Founder

Pan Crypto Labs
2022 - Present

VP of Marketing

BlueWillow AI
2023

Director of Operations

Cointelegraph
2021 - 2022

Integrations Marketing Manager

Vacasa
2018 - 2021

Digital Marketing Manager

Island Real Estate
2013 - 2018

President

VMI Media Group
2010 - 2014

01Strategic Marketing & Growth Acceleration

  • Services: Growth strategy development, go-to-market (GTM) planning, campaign management, brand development, and user acquisition.
  • Experience: Leading initiatives for companies like Blue Willow AI, Cointelegraph, and OKX, including high-growth campaigns and national rebranding projects like at Vacasa.
  • Target Clients: Startups, scale-ups, and established brands looking to drive growth, expand user bases, or rebrand.

02Digital Advertising and Paid Media

  • Services: Cross-channel digital advertising (Google Ads, Meta Ads, LinkedIn Ads), influencer strategy, SEO, SEM, and media buying.
  • Experience: Successfully running ad campaigns for clients like OKX, Cointelegraph, and Vacasa with complex, high-budget strategies, including influencer-led marketing.
  • Target Clients: Businesses looking for paid media expertise, influencer marketing campaigns, or optimization of digital ad spend.

03Social Media Strategy and Content Creation

  • Services: Organic and paid social media strategy, content creation (video, graphic design, copywriting), community building, and influencer outreach.
  • Experience: Social media management for brands like Blue Willow AI, OKX, and Island Real Estate, building large, engaged communities, and leading content efforts across platforms like TikTok and Instagram.
  • Target Clients: Brands needing social media growth, creative content strategies, or influencer partnerships to drive engagement.

04Web3, Blockchain, and NFT Marketing

  • Services: Crypto and NFT marketing, community management, whitelist campaigns, NFT launch strategy, and blockchain product promotion.
  • Experience: Running successful campaigns for MultichainZ, NFSTAY, and MPAA, managing NFT programs at Cointelegraph, and working on blockchain-focused projects like Bloom Beans.
  • Target Clients: Web3 projects, NFT creators, and blockchain companies seeking marketing expertise in the crypto space.
  • Services: Growth strategy development, go-to-market (GTM) planning, campaign management, brand development, and user acquisition.
  • Experience: Leading initiatives for companies like Blue Willow AI, Cointelegraph, and OKX, including high-growth campaigns and national rebranding projects like at Vacasa.
  • Target Clients: Startups, scale-ups, and established brands looking to drive growth, expand user bases, or rebrand.
  • Services: Cross-channel digital advertising (Google Ads, Meta Ads, LinkedIn Ads), influencer strategy, SEO, SEM, and media buying.
  • Experience: Successfully running ad campaigns for clients like OKX, Cointelegraph, and Vacasa with complex, high-budget strategies, including influencer-led marketing.
  • Target Clients: Businesses looking for paid media expertise, influencer marketing campaigns, or optimization of digital ad spend.
  • Services: Organic and paid social media strategy, content creation (video, graphic design, copywriting), community building, and influencer outreach.
  • Experience: Social media management for brands like Blue Willow AI, OKX, and Island Real Estate, building large, engaged communities, and leading content efforts across platforms like TikTok and Instagram.
  • Target Clients: Brands needing social media growth, creative content strategies, or influencer partnerships to drive engagement.
  • Services: Crypto and NFT marketing, community management, whitelist campaigns, NFT launch strategy, and blockchain product promotion.
  • Experience: Running successful campaigns for MultichainZ, NFSTAY, and MPAA, managing NFT programs at Cointelegraph, and working on blockchain-focused projects like Bloom Beans.
  • Target Clients: Web3 projects, NFT creators, and blockchain companies seeking marketing expertise in the crypto space.

Testimonials

I collaborated with Hector for our influencer program at OKX for which he led strategy and execution.

Hector was instrumental in getting the program started and delivered it seamlessly. He has just the right combo of flexibility & strategic acumen to leave a lasting mark.

Any team would be lucky to have Hector.

Sidra Butt
Director of Community & Social, OKX

Working with Hector Ferran and the Pan Crypto Labs team was a truly collaborative experience.

From the outset, Hector and the team made a concerted effort to understand our vision and goals, helping us develop a Go-to-Market strategy that aligned perfectly with our unique value proposition. Their expertise in product marketing and their skill in building a cohesive brand, logo, tone, and voice were critical to our progress.

Hector’s role as our CMO and marketing partner was indispensable. Their team provided strategic insights and executed our plans with precision. Their comprehensive marketing approach, covering everything from social media management to growth marketing and brand development, ensured we effectively reached our target audience.

James Lee
CMO, Club Ten

Regarding full-scale Web3 marketing, Hector is the best in our industry; they can take a complicated project and roll out a complete 360 marketing plan, covering everything a project needs to win mainstream adoption.

Besides being an expert in marketing, Hector has spent years running full-scale SEO/SEM campaigns, which can be quite a challenge in the crypto and web3 space. Still, Hector has the secret sauce to get our clients clickthrough conversions and high visibility.

Peta Cooper
Web3 Creator and Investor

Hector Ferran has been a key partner in our growth at Multichainz, guiding us through every stage of product marketing and brand positioning over the past 15 months. His leadership was crucial in the success of our allowlist campaign, helping us secure over 10,000 active users efficiently. Through his work in the accelerator program and ongoing CMO advisory support, Hector has provided invaluable strategic guidance that continues to drive our project forward. His ability to balance long-term vision with practical execution has made a lasting impact on our team.

Sash Jeetun
CEO/CSO @ AS Labs/Multichainz

Hector Ferran played a pivotal role in our growth at BlueWillow AI, helping us scale to over 1.4 million users. His strategic approach to both paid and organic marketing ensured efficient campaigns across multiple channels. Hector’s leadership and data-driven insights made a lasting impact, positioning us for sustainable success. I highly recommend him for any organization looking to grow with a solid marketing foundation.

Jonathan Roberts
CGO, BlueWillow AI
Privacy Policy

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How to reach me

Address

Portland, Oregon

Tel

1-941-580-8085

Email

[email protected]

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